There are many things you should look for in a press release distribution company. There are thousands of companies that specialize in writing and distributing press releases. You need to find one that can get you the maximum press coverage for your product or business while still giving you good value.
The first thing you need to consider when looking for a press release distribution company, is whether they offer editing services. Look for reviews from other customers, especially those that had excellent experiences. If a press release distribution company has only been in business for a few months, look for reviews of news outlets that they worked with in the past, such as PR Web and Associated Press. If they are well established and have been getting good reviews, then you can be confident that they will be helpful to you.
Next, look at the way they contact you for the press release. It is a good idea to call them directly and ask them questions directly, such as whether you can be reached during normal business hours, if there is a fee for sending out the press release and so forth. If you can’t reach them by phone, even by fax, do not use them. A reputable company will have a full review policy for journalists who are sent to them. Find out exactly what their policy is before you send them your material.
Another consideration is the type of media outlets that they work with. Many of the most popular media outlets, such as radio and television, do not accept unsolicited submissions. In the world of internet press releases, you are required to have a valid fax number, email address and phone number. Not all news outlets will accept unsolicited submissions, so it is important to find out early on in the process if a particular distribution company will work with you.
Many professional press release distribution services offer a proofreading service. This is another service that you should look into, especially for small businesses. It is often better to have an experienced editor proofreading any piece of writing that is going to be distributed to a large audience. There are some people who have experience in this field, especially since the internet has brought large amounts of communication between people around the world. It would be foolish to trust the quality of the article that is being written just based on how other people think it should be written.
Finally, be sure that the distribution service you hire has a full list of outlets that they handle. Some will only work with major print and broadcast outlets, while others will send the press releases to various online outlets, as well. It is important that the service you choose selects the best outlets to send the press releases to in order to get the best coverage for your company. It would be wise to ask about this, as many services won’t be able to tell you what outlets they have chosen and will only tell you what outlets are on their “approved” list. If you want to know more about a particular company, you can visit a site like SmallBusiness dot com to learn more about a particular company and what they are capable of doing for your business.